Firmographic & technographic

Firmographics bind the account. Tech shows the stack sample.

How enrichment evidence stacks

Three layers — bind the enrichment footprint, read the firmographic profile, then see whether a tech stack sample is present.

• Always useful Observed vs not found vs thin — cheap and decisive.
• Profile keys Type, size band, industry, geo, funding snapshot when present.
• Stack honesty Names observed — or unavailable without inventing “no software.”

Enrichment footprint

First question: does this domain return a usable enrichment profile?

• Profile observed

  Usable enrichment keys for the domain — firmographic lane open.

• Domain not found

  Not enrichable in this pass — not proof the company is illegitimate.

• Thin / unusable

  Enrich returned but lacked usable keys — not “no firmographics anywhere.”

Company type

When the profile parses a known type — private, public, educational, nonprofit, or government.

At most one type on a pass.

• Private

  Classified as private on the enrichment profile.

• Public

  Classified as public — optional stock fields are enrichment-reported only.

• Educational

  Classified as educational.

• Nonprofit

  Classified as nonprofit.

• Government

  Classified as government.

Firmographic profile

Size band, revenue when disclosed, industry, country, founded year, and NAICS when present.

• Size band

  Employee range observed — not payroll headcount or live workforce count.

• Revenue band

  Revenue range disclosed when present — absence ≠ low revenue.

• Industry

  Primary industry label present on the profile.

• Country

  HQ country code present — may be coarse (country-level).

• Founded year

  Founding year present when coerceable.

• NAICS codes

  At least one NAICS code — coding coverage varies.

Size and revenue are enrichment range bands — not payroll or audited financials.

Funding snapshot

Stage label, total funding magnitude, and funding-row count when the enrichment payload includes them.

• Funding stage

  Stage label present — may not match Crunchbase stage.

• Total funding

  Numeric total when present — nulls are common for PE or bootstrapped firms.

• Funding rows

  Count of funding rows — not a complete fundraising narrative.

Tech stack

Whether vendor / technology names appear on the enrichment profile.

• Stack observed

  At least one technology name in the enrichment list — count available for packs.

• Stack unavailable

  No technology names in this payload — not proof the company uses no software.

Discovery URLs

LinkedIn and Crunchbase org URLs when reported on the profile — hops for further research.

• LinkedIn URL

  Company LinkedIn URL reported — discovery hint; URL may be stale.

• Crunchbase URL

  Crunchbase org URL reported — discovery hint, not a CB page scrape.

What it looks like in a verified fit

Boundaries & method

• Third-party enrichment for the domain — not registry legal truth.
• Domain not enrichable here ≠ the company is illegitimate.
• A thin return means this pass lacked usable keys — not “no firmographics exist anywhere.”
• Employee range is an enrichment band — not payroll headcount or live workforce count.
• No revenue band on this pass ≠ low revenue.
• Technology names are a sample list — not an exhaustive stack audit.
• No tech names returned ≠ the company uses no software.
• Stage / total / row count are enrichment snapshots — may not match Crunchbase depth.
• Reported LinkedIn / Crunchbase URLs are discovery hints — they can be stale.
• We do not invent size or revenue ladders beyond the enrichment bands, and this guide has no “recent raise” timing.
• Headcount motion and people coverage live on the Company workforce guide.