Never prospect the wrong companies again.
We research your market, prove which companies fit, and hand you the people to contact.
You never pay for companies that don't pass.
Most prospect lists have
two problems.
They let the wrong companies in. And they give you no way to spot the best ones.
They include the wrong companies.
The filter did exactly what it was asked. It matched a word. But matching a filter isn’t the same as matching your ICP.
The wrong companies make the list, and nothing tells your team which ones they are. So you find out one conversation at a time.
And hide the best ones.
Remove the obvious mismatches and another problem remains. Some of the companies left are far better prospects than others.
One might be growing fast, hiring for the role you sell into or actively looking for what you offer. But your list doesn’t tell you which.
So the best prospects get the same email, the same follow-up and the same attention as everyone else.
“If you type ‘architect’ into Sales Navigator you get thousands of companies, most of which are completely irrelevant to us. Propensify helped us work out exactly which firms actually fit what we do, who was worth targeting and why. It’s made our outbound much more focused.”
We build lists from signals.
Most list-building companies send you whatever already exists in their system. We define what a fit actually looks like, research your market against it, and only build the list once we have found the evidence.
The criteria that actually decide a fit for you, written down and agreed before any research starts. Everything after this is scored against it.
Not database fields. Ad libraries, filings, hiring, workforce movement, reviews and the pages companies publish. Evidence that a company fits, and evidence that now is the moment.
Only the companies that pass, with the people to contact and the reasoning attached. This is the thing we hand over.
Every company matches your ICP.
Not just names and emails. The evidence to understand who deserves your attention and why.
Enterprise workplace specialist with 140 employees and an active London expansion. Sells into the £20k+ deal band you set, runs its own delivery, and is already buying outbound.
- Three senior hires in the last 60 days2 days ago
- New Manchester office announced1 week ago
- Running LinkedIn ads5 days ago
Checked against the criteria you set, not an industry code.
Plain-English reasoning explaining why this company qualified.
What changed recently, and why this may be the right time to reach out.
The pages and filings we read to reach it.
See how we read themThe people who can actually buy, named.
Checked before delivery.
Checking one company properly takes a dozen tabs.
Ad libraries, filings, job boards, reviews, the company’s own site. We open all of them, for every company in your market — and hand you one list.
Every tab title is a real source from the hub. No time-saved claims — just the work, then the list.
LinkedIn Ad Library
Google Ads Transparency
Meta Ad Library
Companies House
Crunchbase
Indeed · jobs
Glassdoor
Trustpilot reviews
Capterra
Amazon storefront
Search · news- Three senior hires in the last 60 daysPeople
- Running LinkedIn adsAdvertising
- Accounts filedRegistry
- New pricing pageWebsite
Ready to find out who you should actually be contacting?
Start from nothing. Give us your domain and we work out who you should be selling to.
Send us your CRM export. We score what is in it and strip out what should never have been there.
“The hard part isn’t finding companies, it’s knowing which ones are ready now. Propensify’s timing signals were bang on for that, and it’s the kind of tool I think has been missing.”
Pay for fits. Choose how deep we dig.
Simple criteria need less digging. Harder questions need more. Either way, you only pay per verified company.
Over 500 signals, 60+ sources
We read the broadest set of public sources we can, so a fit can be proved however specific your criteria are.
Some companies are easy to qualify. Others take digging. If two or three signals are enough to prove a fit, that is all we will research. If your criteria demand deeper investigation, we go further.
Choose how deep we dig
More depth means more signals, more sources, and more analysis to prove a fit.
Enough digging to settle a fit that is not obvious.
Prices update with the pack you pick. Custom scopes available. Minimums may apply.
If a company doesn't meet the criteria we agreed, it doesn't make your list — and it doesn't make your invoice.
Know your ideal prospects
by tomorrow.
No forms. No scoping call. We research your business and come back with who we think you should be selling to.
That's it. No forms, no scoping call.
Who we think you should target, what defines a fit, the signals we'd use to find them, and a sense of how many companies are out there.
We research a sample of real companies so you can see the output before committing to the full list.
Prefer a conversation? Book a call · See pricing
Common questions
answered.
If something is not here, send us your domain and ask. We answer before you commit to anything.
What do I actually get back?
You receive a feed of companies that look like strong potential customers for your business. They match the kind of company you want to sell to, show signs that they may need what you offer, and come with the research behind that decision. For each company, we show why it looks like a fit, why now may be the right time to contact them, what you could say, and where the information came from.
How is this different from a lead list?
A lead list gives you raw names and filters. You still have to research each company, check whether the data is accurate, work out whether they might actually need you, and decide what to say. Propensify does that work for you and gives you a feed of strong-fit companies you can use in your existing sales process.
Do you send the outreach for us?
No. We give you the companies, the research, the reasons they look relevant, and a suggested first message. You choose how to contact them.
Propensify is designed to be the high-quality input into your existing prospecting process: better-fit companies, clearer context, and stronger reasons to reach out. Whether your team uses manual prospecting, automated outbound, an AI SDR, or cold calling, the goal is the same: better inputs, better conversations.
What if I don't know my ICP yet?
Start with your website and your best current guess about who you sell to. If you are not sure, we can suggest a starting point. As you review results and give feedback, the criteria can improve over time, so the companies we find get closer to the kind of customer you actually want.
Where do you find the information?
We research across public sources, including ad libraries, company websites, review sites, social media, official filings and Companies House. If useful information is publicly available online, we are looking for it.
Why not scrape the web ourselves?
Collecting pages from the web is only part of the problem. The harder part is reading all the scattered information, understanding what it means, and deciding whether the company is actually worth contacting. Propensify does that work for you, so you do not need another research tool, scraping setup, or technical project to manage. We deliver the verified fits directly.
How do you know the signals are accurate?
Do not take our word for it. Each important claim links back to the source material, so you can see what we found, where it came from, and why it matters.
How fast can we see results?
Send us your domain and we come back within 24 hours with your ICP and a signal strategy. Once we know what kind of companies you are looking for, you can start seeing initial results as companies are researched and added to your feed.
What do we pay for?
You pay for companies that pass your criteria. There are no platform fees, no per-seat fees, and no payment for companies we filter out as a bad fit.