Crunchbase

Snapshot is context. Momentum is prioritization.

How Crunchbase evidence stacks

One family, four depths — start with the org page, then open funding, growth, and tech when the story needs more.

• Org first Identity, taxonomy, and score snapshot from the organization page.
• Funding depth Rounds and investors when the financials page resolves.
• Growth motion Trend deltas and milestone samples — not score levels.
• Tech & traffic Visit estimates, traffic direction, and a technology detection sample.

Company profile

Org footprint

• Org observed

  Usable organization page extract — listing, not ICP fit proof.

• Not found

  No Crunchbase org URL resolved — not illegitimate or unfunded.

• Extract unusable

  Page sparse or extract flake — not proof of no Crunchbase presence.

Operating status

• Active

  Operating status coerces to active — CB snapshot, not legal proof.

• Closed

  Closed / defunct-style status on Crunchbase — not dissolution proof.

Capital & company taxonomy

Funding disclosure

• Stage present

  Last-funding-type label present (e.g. Series A) — not rounds depth.

• Funding observed

  Total funding coerced to USD — disclosure parse, not audited books.

• Funding obfuscated

  Funding text present but not coercible — we won’t invent a number.

Scores

Vendor snapshots — not Hot/Warm or buyer intent.

• Growth score

  0–100 vendor growth score snapshot — not causal growth or Hot/Warm.

• Heat score

  0–100 vendor heat score — not buyer intent.

• CB rank

  Crunchbase rank observed — vendor prominence, not ICP priority.

Profile rollups

• Competitors listed

  Competitors listed on the org page — not win/loss proof.

• Founders present

  Founder names listed — sample count, not a complete roster.

• Employee range

  Employee range string on CB — not payroll headcount.

Employee range is a Crunchbase string — not live workforce trajectory. Pair with workforce signals when you need headcount motion.

Funding depth

When the financials page resolves, we read rounds inventory and investor rollups — not a replacement for the org-page stage label.

Financials page

• Financials observed

  Financial details page retrieved with usable extract fields.

• Not found

  No financials URL resolved — not proof the company never raised.

• Extract unusable

  No coercible rounds or investor lists — flake or sparse page.

Rounds

• Rounds observed

  Funding rounds count ≥ 1 — inventory rollup, not per-round truth.

• No rounds listed

  Usable page with zero coercible rounds — disclosure miss possible.

Investors

• Investors present

  Investor list length ≥ 1 — page sample, not a complete roster.

• Lead investors

  Lead investor list length ≥ 1 — sample, not exhaustive leads.

Recency

• Latest round recency

  Days since latest parseable round date — extract parse, not verified close.

Growth & milestones

Trend deltas and milestone samples live here — score levels stay on the profile.

Growth page

• Growth page observed

  Growth outlook page retrieved with usable extract fields.

• Not found

  No growth outlook URL — not proof of flat momentum.

• Extract unusable

  No parseable trends or milestones — flake or sparse page.

Trends

• Growth trend

  Signed growth-score trend points — proprietary snapshot, not causal proof.

• Heat trend

  Signed heat-score trend points — not buyer intent.

Milestones

• Milestones present

  Recent milestones list length ≥ 1 — sample, not full chronology.

• None listed

  Empty milestones list — disclosure miss possible.

• Milestone recency

  Days since latest parseable milestone date — extract parse only.

Tech & traffic

Web visit estimates, traffic direction, and a technology detection sample — when the tech page resolves.

Tech page

• Tech page observed

  Tech details page retrieved with usable extract fields.

• Not found

  No tech details URL — not proof of zero traffic or stack.

• Extract unusable

  No coercible visit, stack, or spend evidence — flake or sparse.

Visits

• Visits observed

  Website visit count coerced — third-party estimate, not analytics.

• Visits unavailable

  Usable tech page without a coercible visit count.

• Visit growth

  Visit growth percent coerced — estimate, not causal audience proof.

Stack & spend

• Stack observed

  Active technology count ≥ 1 — detection sample, not inventory of record.

• Stack empty

  Zero coercible technologies — detection miss, not confirmed non-use.

• Projected IT spend

  USD projected IT spend — estimate only, not budget fact.

What it looks like in a verified fit

Boundaries & method

• A Crunchbase page is a listing / AI extract — not ICP fit or complete firmographic truth.
• Sparse or unusable extract ≠ the company has no Crunchbase presence.
• Operating active/closed on Crunchbase is a snapshot — not Companies House or legal proof.
• Public / Private are taxonomy labels — not exchange verification or full cap-table secrecy.
• Total funding is USD when coercible; obfuscated means we won’t invent a number — and we don’t invent size bands.
• Growth score, heat score, and rank are vendor snapshots — not buyer intent or Hot/Warm.
• Growth/heat trend points and milestones are proprietary / sample observations — not causal growth proof.
• Rounds and investor lists are inventory rollups — not audited raises or complete rosters.
• Visits, visit growth, and projected IT spend are third-party / projected estimates — not analytics or budget fact.
• Technology counts are a detection sample — not an inventory of record. Profiles / contacts depth is not part of this guide.